A trailer is the first glimpse in to a new release. It’s an
opportunity for a studio to advertise the plot, tone and cast of a film. Often,
this is the moment an audience first decides whether they are going to be
heading to the cinema or not. Call me sad if you will but I like a good
trailer, something that is well put together with fitting music and tells me
what to expect in the feature is going to get my interest. That said, there are
three things that I find especially grating in these two minute glimpses in to
future releases:
Trailer Man Voice
You know the one, the overly excited voice that
patronisingly explains the plot of a film. We don’t hear of him as much these
days, Hooray!
They’re in it. That is all.
Star power is an obvious angle for marketing, the Tom
Hanks’, Leonardo Dicaprio’s and Jennifer Lawrence’s of the world have a certain
box office pull for sure but stop making trailers that just remind me how great
they are. A film is so much more than its cast and a trailer should be too.
Here’s the whole movie
And finally, this annoys me so much. Why do studios shoot
themselves in the foot by showing the whole plot of a film in its promotional
material? From first, second and third trailers, teasers, featurettes and the
release of ‘first ten minutes’ in some cases, do studios forget they are trying
to get ticket money out of the audience? The worst part, there are so many
offenders.
Nerd rant
over. Happy Sunday!
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